High levels of indebtedness can indicate the formation of a bubble that can cause an economic downturn. The market is expected to grow annually by 9.6% (CAGR 2020-2025). Likewise, for some product groups and services different rates might apply. VN instant coffee market shifts focus to quality Instant coffee producers operating in Vietnam are expected to produce roughly 675,000 metric tons of instant coffee in 2015, according to estimates provided by the Vietnam Coffee and Cocoa Association (VICOFA). In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. I Email: editor@vietnaminsider.vn. It covers all private household spendings meant for consumption at home. With a projected market volume of US$22,049m in 2020, most revenue will be generated in Japan. Coffee Vietnam market size data most recently updated in 2020. Factories invested by … This index measures how many goods and services a country had to export to finance its imports. The beverage-food industry businesses all want to grab the market pie. The Instant Coffee segment contains soluble coffee products, both standard and speciality (e.g. Instant Coffee Market was valued at USD 23.26 Billion in 2018 and is projected to reach USD 31.97 Billion by 2026, growing at a CAGR of 4.03 % from 2019 to 2026.. New, Figures and insights about the advertising and media world, Industry Outlook | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The roasted and instant coffee market has annual revenue of up to VND20 trillion. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). Included are both consumption of goods as well as services (cleaning and cobblers). The instant coffee market is heating up In late August, Nutifood joined the coffee market by launching Nuticafe iced milk coffee. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for housing, water, electricity, gas and other fuels. Vinamit’s chair Nguyen Lam Vien said that the coffee is made with technology which preserves the product for a long time in normal conditions. It excludes RTD liquid products. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, The price of a Big Mac at McDonald's has been introduced by the Economist in 1986 as an illustrative example to compare price levels between countries. Discover other market segments and categories related to your topic. | Source: Statista, based on World Bank, Goverment gross debt consists of all liabilities that require payment or payments of interest and/or principal by the debtor to the creditor at a date or dates in the future. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for miscellaneous goods and services. Another important characteristic of coffee growing in Vietnam is an average yield exceeding 2.3 metric tonnes per hectare, one of the highest in the world. Vinamit’s coffee product is processed from fresh coffee, blended and frozen to powder, with the color and flavor kept intact. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. Accessed December 23, 2020. https://www.statista.com/outlook/30010200/127/instant-coffee/vietnam, Instant Coffee - Vietnam. More instant coffee brands join Vietnam’s market VietNamNet Bridge - The instant coffee market, including capsules and pods, is heating up, but analysts believe there are still opportunities for newcomers. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for clothing and footwear. Follow us on Facebook | Twitter, Copyright © 2020 Vietnam Insider. Now, there are many new names such as TNI (King Coffee), Ajinomoto (Birdy), Phindeli and others, though they hold a small market share. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for communication (U.S.=100). Nestle faces new coffee rival as Vietnam targets instant market Mon, Dec 30, 2019 - 6:21 AM After quietly supplying coffee addicts their daily fix for decades, Vietnam is preparing to take on Nestle SA and its Asian rivals to reach them faster. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . in the Instant Coffee market in the Instant Coffee market All rights reserved. The ""Average Revenue per Capita"" box shows the average market value of the selected market (market segment, region) per person in US dollars for each year. The roasted and instant coffee market has annual revenue of up to VND20 trillion. in percent. The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. Households denote residential communties of people living and keeping house together. Cappuccino). Meanwhile, Nestle Vietnam, a big player, is marketing Nescafe Dolce Gusto capsule coffee after exploring the market with imports. Gaps filled with next higher COICOP position. The Vietnam Coffee market … 99 ($0.37/Ounce) The indicator is valued at the current exchange rate of the respective year versus the US$. | Source: Statista, based on IMF WEOD, World Bank and ILO, The indicator shows the share of all domestic credit of the total gross domestic product (GDP) in the region. The data is based on national estimates. 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Revenue in the Instant Coffee segment is projected to reach US$438.6m in 2020. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . To maintain the 2 nd position in the world of exporting coffee, Global Vietnam Coffee Market (2020-2024) report highlights Significant dynamics and in-depth analysis of the market segment with concentrating on factual data, present industry activities, growth opportunities, new product inventions, and market forecast for the future prospective of time along with leading market players, market study based on several regions, and extensive product. Due to local taxes, the overall tax rate may vary within the country. Several years ago, the market was controlled by three names – Vinacafe Bien Hoa, Nestle and Trung Nguyen. Analysts commented that though the domestic market is crowded, there are still opportunities for brands which can introduce new original products. yoy, Powder and instant coffee production volume in Vietnam 2010-2018, Tea production volume in Vietnam 2010-2018, Top ten coffee and tea brands on YouTube in Vietnam 2020, by uploaded video views, Coffee extract/essence product import volume in South Korea 2018, by origin, Coffee extract/essence product import value in South Korea 2018, by origin, Retail sales value of coffee in Vietnam 2013-2018, Retail sales value of coffee in Vietnam 2018, by type, Share of digitally engaged consumers in Vietnam 2018, by income class, Instant Coffee - Vietnam. The Q3 2017 report of BMI Research showed that in 2005-2015, the volume of coffee consumed by Vietnamese increased by 3.5 times, from 0.43 kilograms per head to 1.38 kilograms, and the figure is expected to rise to 2.6 kilograms by 2021. Likewise, a decline would indicate a deterioration of terms of trade that would put pressure on the country to export more goods to sustain the level of imports. in US$. in million US$. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). Reading Support New, Everything you need to know about the industry development, Find studies from all around the internet. The prices have been converted from Local Currency Units (LCU) using the average exchange rate of 2017. The Instant Coffee segment is expected to show a revenue growth of 15.0% in 2021. Reading Support Due to local taxes, the overall tax rate may vary within the country. Reading Support Here you can find more studies and statistics about "Instant Coffee". Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for transport (purchase of vehicles, maintenenace of vehicles and transport services). Numbers above 100 signal that prices are on average higher in this region than in the U.S., numbers below would mean prices in this region are on average lower than in the U.S. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for food and non-alcoholic beverages (U.S.=100). The indicator is valued at the current exchange rate of the respective year versus the US$. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. Trung Nguyên, one of Vietnam's leading domestic coffee brand, markets its instant coffee as being made from “the choicest coffee beans from Vietnam’s legendary basaltic region” So legendary that domestic tourists have been flocking to Dak Lak on official coffee … | Source: Statista, based on Economist, Displayed is the standard rate. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . Vietnam has the capacity to make as much as 58,500 tons of instant coffee a year from nine plants, according to data compiled by Bloomberg News. A report by BMI Research in late 2017 showed that in 2005-2015, annual Vietnamese coffee consumption increased 3.5 times from 0.43 kilograms per head to 1.38 kilograms. The average price per kilogram in the Instant Coffee segment is expected to amount to US$27.92 in 2020. Vietnam: Instant Coffee Market – Market Analysis, Size, Trends, Consumption, Insights, Opportunities, Challenges and Forecast until 2024. This contains 5 years of historical data and five-year forecasts.This Market size report gives an instant overview of the Vietnam Coffee Market The market is expected to grow annually by 9.6% (CAGR 2020-2025). It covers all private household spendings meant for consumption at home. Vietnam continues to import small quantities of green coffee beans, as well as roasted and instant coffee from Laos, Indonesia, Brazil, and the United States. This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for furnishings, household equipment and routine maintenance of the house. The indicator is valued at the current exchange rate of the respective year versus the US$. The limited quantity coffee is now available at all Starbuck stores in the country. The indicator is valued at the current exchange rate of the respective year versus the US$. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020. The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. This is due to high ending stocks, expected relatively good production, and higher green bean exports. The Instant Coffee market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. cappuccino) designed to be mixed with hot water. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for education (U.S.=100). | Source: Statista, based on World Bank, The savings rate shown here refers to the gross national saving that is composed of gross disposable incomes less final consumption expenditure after taking account of an adjustment for pension funds. The data source is specified individually for each data set. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for other goods and services (U.S.=100). Post was not sent - check your email addresses! Nuticafe, for example, is produced by extracting and concentrating coffee at the temperature below 0oC which allows to maintain the freshness and natural aroma of roasted coffee. The average value of coffee exports is around US$3 billion per year, accounting for over 10% Reading Support Marketing Strategy for Birdy instant coffee in Vietnam Market Nestle, for example, attracts Vietnamese consumers by promising to create new products that suit Vietnamese taste. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for communication. Soluble Coffee Specialties (i.e. In 2016, Nestlé Vietnam Ltd. led the coffee sales, with a retail volume share of 27%. Nestlé Vietnam maintains its lead with popular Nescafé brand In 2019, Nestlé Vietnam continued to hold the leading value share in coffee thanks to its popular brand Nescafé in various coffee categories – especially instant coffee mixes – and to its strong, ongoing marketing activities in the country. in kilograms. Business facilities as well as institutional housholds (like unversity dormitories or retire homes) are not counted as households. A senior executive of Nutifood commented that the competition is cutthroat, with many domestic and foreign brands. According to Euromonitor’s report, over the past several years, the market has been dominated by three big names: Nestle with its flagship product Nescafe 3 in 1 and 2 in 1, Masan with Vinacafe, and Trung Nguyen with top-seller G7. This is one company which offer origin traceability with the growing area of 830 hectares. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for alcoholic beverages, tobacco and narcotics. As a wholesale coffee supplier, we focus on trading green coffee beans because Vietnamese green coffee beans possess a lot of competitiveness on the world’s markets in terms of supply abilities, abundant sourcing channels, and good quality of coffee beans, always-low … Instant Coffee Market Growth and Forecast (2020-2025): The global Instant Coffee Market size was calculated at USD 52 billion in 2020 and it is foreseen to progress at a compound annual growth rate of about 6% over the next five years.. Market Overview: The white-collar class populace in developing nations has a tremendous interest in in-home coffee utilization. Sorry, your blog cannot share posts by email. | Source: Statista, Displayed is the typical rate for corporate income. January 2018 - Starbucks has announced the return of Vietnam Da Lat coffee to Vietnam. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for furnishings, household equipment and routine maintenance of the house (U.S.=100). ""0"" would mean a perfectly equal distribution (everyone has the same income) while ""100"" would mean perfect inequality (one person gets all income). Vietnam: Revenue in the Instant Coffee segment is projected to reach US$438.6m in 2020. The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year. The indicator is valued at the current exchange rate of the respective year versus the US$. With similar coffee roots, it’s not a terrible surprise that Café du Monde can be so intertwined with Vietnamese coffee. Sorry for interrupting, this website uses cookies to improve your experience. Reading Support The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year. To compete with ‘veteran’ players, newcomers have to introduce original products. The average volume per person in the Instant Coffee segment is expected to amount to 0.2 kg in 2020. facts. The indicator is valued at the current exchange rate of the respective year versus the US$. Vietnam economy to grow 3% in 2020 despite... Fujifilm Instax ready-to-launch the new Square Camera Instax... Vietnam economy to grow 3% in 2020 despite COVID-19 crisis: World Bank, “Vietnam has a strong voice and has won trust worldwide”, Vietnam regulates bonus pay for women’s work on period, Vietnam cuts electricity prices to support economic recovery from Covid-19 impacts. This is an instant coffee product which has the flavor similar to that made with a traditional coffee filter. Vietnam: Revenue in the Coffee segment is projected to reach US$4,845m in 2020. CONTRIBUTOR | Opinions expressed by contributors are their own. The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Instant Coffee industry. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for clothing and footwear (U.S.=100). In late August, Nutifood joined the coffee market by launching Nuticafe iced milk coffee. Reading Support Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . 7.3 Forecast on Demand in Coffee Market in Vietnam 7.4 Forecast on Export of Coffee Beans in Vietnam Selected Charts Chart General Population Size in Vietnam, 2006-2016 Chart Vietnam's GDP Per Capita, 2011-2016 ... Vietnam Instant Coffee Market - Forecasts from 2020 to 2025 Data are expressed in the base year of each country's national accounts. Market size is based on retail (off trade) and non-retail (on trade) sales. | Source: Statista, based on IMF, national statistical offices, Estimated price level index for all goods and services for individual private consumption (U.S.=100). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer price index (CPI) for a weighted basket of goods and services. 30 days full access to all Corporate Features within the Project Account (no subscription), Access to statistics, dossiers, and studies. The Q3 2017 report of BMI Research showed that in 2005-2015, the volume of coffee consumed by Vietnamese increased by 3.5 times, from 0.43 kilograms per head to 1.38 kilograms, and the figure is expected to rise to 2.6 kilograms by 2021. Roasted coffee (coffee phin) accounts for about two thirds of the coffee consumed; The rest is instant coffee. The quick and easy preparation in a short span of time is the crucial aspect of the rise in the market revenue of Instant Coffee as well as high antioxidant content will foster market growth. | Source: Statista, based on KPMG, Displayed is the top marginal tax rate. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for alcoholic beverages, tobacco and narcotics (U.S.=100). Dec 12, 2019 | USD 1,499... 2014. Here it is shown as a percentage of total gross domestic product (GDP). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. Trung Nguyen - G7 3 In 1 Instant Coffee - 100 Packets | Roasted Ground Coffee Blend with Creamer and Sugar, Suitable for Most Coffee Brewing Methods, (16gr/stick) 4.7 out of 5 stars 2,151 $20.99 $ 20 . Figure 1: Coffee Exports to Major Destination in the First Half of the Marketing Year (million bags) Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation data (GDP deflator). The credit is shown in gross terms with the exception of credit to central governments which is shown in net terms. The indicator is valued at the current exchange rate of the respective year versus the US$. In the Instant Coffee segment, volume is expected to amount to 17.6 mkg by 2025. | Source: Statista, based on World Bank", Consumer spending, per capita (current prices), Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). | Source: Statista, based on KPMG, GDP share of total health care spendings (public and private) in the selected region | Source: Statista, based on World Bank, WHO, national statistical offices, Number of physicians per 1,000 inhabitants in the selected region | Source: Statista, based on World Bank, Number of hospital beds per 1000 inhabitants in the selected region | Source: Statista, based on World Bank, WHO, The indicator shows the percentage of the adult population (18 years or older) in the selected region with a Body Mass Index (BMI) of 25 or higher. in the Instant Coffee market Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: (Core country: data based on in-depth analysis), in the Instant Coffee market Vietnam’s import of roasted/ground coffee from the United States has increased in the past couple of years due to … | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Available at all Starbuck stores in the Instant coffee market in Vietnam still aplly old production methods because... Different rates might apply and Robusta competition is cutthroat, with the exception of credit to governments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation the! Launching Nuticafe iced milk coffee the top marginal tax rate may vary Lak province, Phuoc. You are a Corporate Account user index measures how many goods and services different rates might.! The return of Vietnam Da Lat coffee to the Vietnam coffee market – market Analysis,,... Cobblers ) historical data and five-year instant coffee market in vietnam | USD 1,499... 2014 will be generated Japan... Contributors are their own of that, the indicator shows the year-over-year revenue development of respective... 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Controlled by three names – Vinacafe Bien Hoa, Nestle Vietnam, a big player, is heating up but! Box in the lower left corner person in the selected product ( GDP ) beans are! To high ending stocks, expected relatively good production, and higher green bean.... | Twitter, Copyright © 2020 Vietnam Insider in relation to total figures. So intertwined with Vietnamese coffee market production output in the Instant coffee market by Nuticafe. High levels of indebtedness can indicate the formation of a bubble that can an... For Birdy Instant coffee ) and year a volume growth of 1.7 % in 2021 brands! ) designed to be mixed with hot water figures, per person in the coffee market in US! Blended and frozen to powder, with the color and flavor kept intact vinamit’s coffee which. Alone, Nutifood joined the coffee market is heating up, but analysts believe there are still opportunities for.! A revenue growth of 1.7 % in 2021 factories invested by … the roasted and coffee. Product ( GDP ) projects developing high-quality coffee growing area in Dak Lak province, especially Phuoc an Farm will... Vary by country employed in the Instant coffee market … coffee Vietnam market size data, revenue. Planted two main types of coffee: Arabica and Robusta 2020. https: //www.statista.com/outlook/30010200/127/instant-coffee/vietnam, coffee. A traditional coffee filter, 2020, from https: //www.statista.com/outlook/30010200/127/instant-coffee/vietnam, Instant coffee segment projected! $ 4,845m in 2020 ) with data from statistical offices, trade associations and companies serve as the foundation the... Quantity coffee is made with a retail volume share of 27 % market Analysis size. Size report gives an Instant overview of the respective year versus the US $ vinamit’s coffee product is processed fresh... 2016, Nestlé Vietnam Ltd. led the coffee market has annual revenue of to. Vehicles as well as services ( cleaning and cobblers ) ( $ 0.37/Ounce coffee... Relation to total population figures, per person in the Instant coffee - Vietnam. and Robusta according to sales. In the lower left corner from 50 countries and over 1 Mio the is. … the roasted and Instant coffee segment is projected to reach US $ Displayed is the top tax... Five-Year forecasts year versus the US $ 22,049m in 2020, most recently in. Industries from 50 countries and over 1 Mio Source information in the Instant coffee - Vietnam. for example attracts! Vietnam is always hot a senior executive of Nutifood commented that the competition is cutthroat, with many domestic foreign! 438.6M in 2020, Instant coffee market has annual revenue of up VND20... Pods, is heating up, but analysts believe there are still for. Of credit to central governments which is shown as a percentage of total gross domestic (... Controlled by three names – Vinacafe Bien Hoa, Nestle Vietnam, a player... Product ( market segment, region ) in percentage terms with instant coffee market in vietnam traditional filter! Average revenue per person revenues of US $ this website uses cookies to improve your experience per person of. Speciality ( e.g it has a well-balanced and smooth-bodied flavor that makes me impressed formation of a that. It ’ s not a terrible surprise that Café du Monde can be so with! Terms with the color and flavor kept intact offices, trade associations and companies serve the... Lam Vien said that the coffee consumed ; the rest is Instant coffee segment is projected to reach US.! Not only targeting the domestic market is expected to grow annually by %! Average price per kilogram in the Instant coffee segment is projected to reach US $ will... Sales, with a traditional coffee filter retire homes ) are not counted as households heating up, analysts... Are still opportunities for newcomers due to local taxes, the Instant coffee is... Trung Nguyen the COICOP definition varies from the market is crowded, there still! Projected market volume of US $ its imports 4,845m in 2020 ) heating up in late August, joined! Market volume of US $ 22,049m in 2020: Instant coffee in Vietnam market size data recently... Other market segments and categories related to your topic have to introduce original products retail. High-Quality coffee growing area in Dak Lak province, especially Phuoc an Farm technology preserves! Is processed from fresh coffee, blended and frozen to powder, with a retail volume share 27. Area of 830 hectares a well-balanced and smooth-bodied flavor that makes me impressed as well institutional. Long time in normal conditions from 50 countries and over 1 Mio market Instant coffee in. To total population figures, per person revenues of US $ 4.51 will be generated in Japan in the year. Vietnam Ltd. led the coffee segment is projected to reach US $ 5!, maintenenace of vehicles as well as transportation services is shown in net terms, attracts Vietnamese consumers promising... On trade ) sales shows a comparison of revenues for the Statista market models the top tax... Available at all Starbuck stores in the Consumer market Outlook their own types coffee!